Digitalization and Connectivity
Digitalization – analog vs. digital
Connectivity – intranet vs. extranet vs. internet
The Internet Explosion
Access and share huge amounts of information with just a few mouse clicks
To be competitive in today’s new marketplace, companies must adopt internet technology
New Types of intermediaries
Struck terror in the hearts of may estab
1. Canon and the Digital Camera Industry
(1)Brief History
Canon was founded in 1937, starting as a camera making company. Today, 83 years later from the foundation, Canon took the second place among Asia’s top 1000 brands following Sony of the first place. In Asia, Canon’s brand power already surpassed those of Nike, Google and Coca-Cola. Canon’s mission is Coexistence which means ‘
I. 분석의 접근
KTF는 수년간의 전사적인 노력에도 불구하고 업계에서 1위와 차이가 현저한 2위에 그쳐 왔다. 이런 상황에서 KTF는 디지털 컨버전스라는 새로운 패러다임을 지금까지의 상황을 반전시킬 수 있는 절호의 기회라고 판단하고 있다.
우리는 이러한 디지털 컨버전스라는 시대의 흐름을 새로
(3) Differentiation strategy
- Technique differentiation
- Product differentiation
- Production differentiation
We're trying to position our produnt through technique, product, production centered differentiation.
this product have functions which to send email or personal homepage, to edit photo using digital camera (doesn't need to use a computer). These are functions of the digital
Digital distribution (MP3)
no need supply chain management
- Removal of the majority of the
physical distribution supply chain
- Reduced time for design to sales
- No production bottle neck
- Reduced carrying cost
Problems / limitations
- Needs own server to offer download
- Has to notify its S/W with lots of cost
- Joins with credit card company
- Lacks of feedba
technology, by Making diverse digital convergence.
“Open Architecture”는 다양한 소프트 웨어를 삼성기기를 통해 접근하게 한다는 전략입니다.
일반적인 생각과는 다른 길을 갔습니다. 수명주기는 짧아지고 수익성은 콘텐츠 사업에 높기 때문입니다.
그러나 다양한 기술을 바탕으로 다른 기업들을 넘어섰습니다.
Digital imaging, Photography
Founded: 1889
Founder: George Eastman
Headquarters: Rochester, New York, United States
Area served: Worldwide
Rise of Kodak Empire
That was absolutely TOP company!
“You press the button, we do the rest,” was its slogan in 1888.
By 1976 Kodak accounted for 90% of film and 85% of camera sales in America. Until the 1990s it was regularly rated one of
'Kris World' which simply means personal monitor .'Kris World' the provide monitor system to passengers. Throughout 'Kris World’, passengers can watch more than 22 video channels, 100 movies, more than 180 famous TV programs and can listen 700 music CDs, 12 digital audio systems. Also there has USB port and power system for business work inside of a plane. In added, in flight food quality is
digital media. This brought a huge success to Amazon in Japanese market where eBay had failed earlier, without serious preparation. But eBay.com is still number one among the traditional competition (See exhibits 2 & 3) and eBay owns more than ten other online shopping websites which are not performing poorly. So this might be the opportunity they can apply.
2. Online payment system
Second,